ON for HIM is the first product on the market to naturally increase a man's DESIRE. It is for men who want to feel more desire and drive. All men can benefit by maintaining a natural, healthy level of testosterone. If a man has lower testosterone his benefits are increased, as youthful testosterone levels provide greater stamina, vitality, and improved libido. ON works by naturally increasing testosterone through botanical extracts and bio-active nutrients. Men apply a small amount of ON FOR HIM daily on an area of the body with the least amount of hair 30 minutes before exercise or sexual activity.